Shares of Planet Fitness took a hit this week, plunging in value after a gym in Alaska stirred controversy by canceling a woman’s membership for snapping a photo of a man in the women’s locker room.

The stock price, soaring to a monthly peak of $66.92 on March 7, nosedived to a low of $56.46 by Tuesday.

This downturn came in the wake of an unsettling incident where Patricia Silva stumbled upon a “man in women’s locker room shaving,” documented in a Facebook video where she expressed concern about a young girl’s presence, allegedly around 12 years old, seemingly distressed by the situation.

Planet Fitness drew scrutiny recently for terminating the membership of a Christian woman who objected to a self-identified “queer” man’s presence in the women’s locker room.

However, this recent stock stumble isn’t the first for the corporation.

Earlier this month, Patricia Silva’s social media posts went viral after her Planet Fitness membership got revoked for capturing a man shaving in the women’s locker room. In her video, she recounted witnessing a young girl clad in only a towel amidst the commotion.

According to CNBC, Planet Fitness shares plummeted nearly 8% on Tuesday, plummeting from a monthly high of $66.92 on March 7 to a low of $55.46. Yet, the stock seems to have been on a downward trajectory since January, opening the year at $72.90 and consistently dipping through the following months.

While the controversy surrounding Planet Fitness’ restroom policies regarding transgender individuals could be a factor in the stock’s decline, other influences may also be at play.